Most pest control marketing is run by agencies optimizing for CPL because that’s the metric that fits a one-shot sales motion. Yours runs on AdellaInsight: smart technology that optimizes for LTV/CAC because that’s the metric that fits your recurring business model. It’s the same engine behind Adella, now growing your book.
A local agency looks at your account about once a month. AdellaInsight watches every channel around the clock, catches what’s working and what isn’t, and adjusts the same day — not at the next meeting. That’s something no human-run agency can match.
AdellaInsight reads your numbers the way a whole team of analysts would — then makes the smart move and tells you in plain English. More budget where jobs are booking, less where they’re not. You get the benefit without lifting a finger.
AdellaInsight talks directly to the platforms your pest business already runs on — reading every contract, every renewal, every route, every channel, every review — and tying them together. No spreadsheets, no manual reports, no “let me check with my agency.”
Every new contract, every renewal, every cross-sell — flowing into your dashboard automatically. Marketing finally tied to MRR and LTV/CAC, not lead counts.
Every call answered, every call missed, traced back to the ad or search that brought it in.
Read daily, tuned daily. Budget shifts to the campaigns booking real jobs — without you doing anything.
Your pay-per-lead leads land in your schedule, with the guarantee badge keeping you at the top of search.
Photos, posts, hours, service areas — all kept fresh so homeowners nearby pick you first.
Ad performance read every day. Creative refreshed when fatigue shows up. Budget moves to what’s working.
Closing the loop on revenue — tying every marketing dollar to MRR added, recurring conversion, and cohort retention, not just clicks.
Review requests triggered the moment a job closes — building the reputation that earns the next call.
Using a tool we haven’t covered? Just ask — we connect where it matters.
You always know exactly what we did this month and why. Not a slide deck full of buzzwords — a clear, short summary you can read in two minutes. And a US account lead who can walk you through it whenever you like.
Every move taken on your account, written down so you can see it any time.
The reason in normal language — no jargon, no slide decks.
Booked jobs, calls, reviews — the things that grow your business.
Adella was founded by engineers from the world of semiconductor design — the same field where software watches millions of moving parts and optimizes them in real time. We brought that same approach to marketing. That’s why AdellaInsight does what most agencies can’t: handle everything, all at once, all the time.
The free one-month trial is the easiest way. We’ll wire it up to your tools and you’ll see your live dashboard in days.